When we embrace a vegan lifestyle, we like to imagine we are bettering ourselves. We are doing our best to avoid all products that come from animals, for instance, and we do not patronize businesses that use animals or keep them in captivity. But we fall short in our quest for personal improvement (or just common decency) if we use veganism as an opportunity to embarrass others, and among the most disgraceful practices some of us engage in is shaming those who—vegan or not—don’t fit into a certain body type.
Body shaming can be overt, or it can be a subtle comment, like “you’re so brave to go to the gym” or “you look so skinny in that.” A vegan might not even be aware they are body shaming when they respond to someone’s social media post of a meal with “I could never eat that.”
That this sort of behavior happens in our movement isn’t really that surprising; after all, not only does our society place value on people with slender physiques few can emulate, but there are prominent vegan leaders who claim that being a “fat vegan” hinders that person’s efforts to help animals, vegan documentaries employ body shaming, and major organizations use extremely offensive body shaming ads as a misguided tactic to motivate people to go vegan (I am not going to share these potentially triggering images, but you can easily find them online).
In the vegan world—home planet of the myth that someone who avoids meat, eggs, and dairy foods is either thin or on their way to being thin—body shaming takes on an extra stain of ugliness as concern trolls offer unsolicited eating advice and humiliate their fellow vegans both online and in person. I have heard dedicated animal advocates who have been shamed say they would not attend a protest or do outreach because they fear their bodies would give the public the wrong impression about vegans. I have heard about compassionate vegans who were humiliated by other vegans who doubted their plant-based eating because they were not thin. And I have heard a vegan cookbook author tell of one review she received on Amazon in which the person wrote “don’t buy her book, she is fat” (Amazon removed the review).
The bottom line is that body shaming is a form of bullying, it is hurtful and counterproductive, and it has no place in the animal rights movement. I am heartened by the efforts of vegans to speak out against body shaming, including Andy Tabar, the man behind the vegan messagewear brand Compassion Co and one-half of The Bearded Vegans podcast team. I think it was last year that he posted a photo of himself on Instagram wearing his latest shirt design, and the first comment posted about the image was “Fat vegan” and a sad face.
In a response that went viral, Andy posted, “I used to be embarrassed to tell people I was vegan because I had been shamed by the plant based dieters who say in order to represent veganism you need to fit into a specific mold. That if you’re a fat vegan you’re doing a disservice to the animals. Well, fuck that. I spent 13 months on the road educating college students about the inherent cruelty in animal agriculture with the 10 Billion Lives tour. During which I had over 10K individual conversations and I talked to so many fat people who said they never thought they could go vegan because they assumed everyone who was vegan had to be super athletic and look and eat a certain way. Then they saw me and realized that anyone can be vegan. Anyone can care about animals and take actions to prevent their exploitation. As I’ve said before, any body is capable of being a compassionate body.”
Andy has since participated in at least two vegfest panels with vegan cooking coach JL Fields and dietitian Ginny Messina in which they discuss body shaming for attendees, and the response has been tremendous. (You can hear a recording of one of their panel discussions here.)
In addition to the panel discussion, I encourage you to visit Big Fat Vegan Zine, an online space created by Jenny Marie to explore vegan body positivity.
I also recommend you check out the work of activist Jaime Karpovich and listen to her in-depth interview on episode 170 of the Vegan Warrior Princesses Attack! podcast, on which she talks about how body positivity has become commercialized. The episode is also valuable to hear the insights of co-hosts Callie Coker and Nichole Dinato.
Body shaming is insidious, and as animal advocates, we can do better than this. We can acknowledge that whether it’s speciesism, homo aggression, racism, sexism, ableism, body shaming, or any other type of oppression, they are all connected. We can recognize that just like the animals we’re fighting to liberate, everyone has a right to their own body. And we can stop—just stop—judging others based on what they look like.
You will find more information about body shaming in the new, expanded edition of Striking at the Roots: A Practical Guide to Animal Activism, to be published in November.